The Sardine
The Sardine, a titanium EDC nano knife designed for jimmytronics. Over $100,000 in sales so far and major collaborations with key opinion leaders in the Every Day Carry space. Packaged in a real, sealed sardine can. Over 15 million + views across social media platforms. Uses standardized X-Acto blades, and due to their design, acheives a thickness of just 4mm. Spring auto retract, users keys increase the overall grip size of the knife.
Materials
Grade 5 Titanium, 18-8 Stainless Steel. 304 Stainless Steel
Role
Lead Industrial Designer
Client