Divot Tool
The Jimmy Bar is unique divot tool made for repairing the green or other scuff marks while playing golf. Its manufactured from grade five titanium and has a removable pocket clip for use on a lanyard, or in pocket.
Meant to be a functional yet aesthetically pleasing design tool. Like a small, fidgetable shard it can disappear in your pocket.
Materials
Grade 5 Titanium, 316 Stainless Steel, 17-7PH Stainless Steel
Role
Lead Industrial Designer
Client
Everyday Carry Market
Consists of high-end, practical, and multifunctional tools designed to be carried on the person daily. A strong focus on aesthetic cohesion allows users to select tools that reflect their personal taste and lifestyle.
Divot Tool Market
Largely dominated by low-cost or plastic products intended for short-term use. These tools are often treated as disposable items, commonly distributed as corporate gifts or promotional giveaways. Little emphasis is placed on durability, aesthetics, or user pride of ownership.
Brand Analysis
A direct collaboration with Sentinel Golf, a comprehensive brand analysis was conducted with full access to their user demographics. Buyers of Sentinel value high-end, bespoke quality products for their niche hobby or desire. Purchase points frequently exceed $150+ on average.
Design Journey
A Sentinel Golf requested something totally unique to the golf world. While traditional designs were explored featuring ball markers and other classic features, a modern shard design was adopted. Milled from Grade 5 titanium, the Jimmy Bar features a removable wire pocket clip and a reversible, ultra low profile bottle opener.
